{"id":4923,"date":"2024-12-11T14:42:14","date_gmt":"2024-12-11T13:42:14","guid":{"rendered":"https:\/\/www.essence-relations.ch\/?post_type=insights&p=4923"},"modified":"2024-12-12T10:10:51","modified_gmt":"2024-12-12T09:10:51","slug":"political-communication","status":"publish","type":"insights","link":"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/","title":{"rendered":"Political communication"},"content":{"rendered":"\n

Actions that were once internal matters are increasingly becoming the focus of public debate. Companies are under growing scrutiny, being evaluated and morally judged. They are now expected to communicate more actively in the public sphere and utilize networks.\u00a0Our guide helps leverage political communication to anticipate controversies, minimize risks, and create space for what truly matters.<\/p>\n\n\n\n

<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

What to do when a brand becomes political?<\/p>\n","protected":false},"featured_media":4922,"template":"","class_list":["post-4923","insights","type-insights","status-publish","has-post-thumbnail","hentry"],"acf":{"file":4920,"button_text":"Download Guide"},"yoast_head":"\nPolitical communication - ESSENCE RELATIONS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Political communication\" \/>\n<meta property=\"og:description\" content=\"What to do when a brand becomes political?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"ESSENCE RELATIONS\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T09:10:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.essence-relations.ch\/app\/uploads\/2024\/12\/Guide-Politische-Kommunikation-Cover_WEB-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/\",\"url\":\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/\",\"name\":\"Political communication - ESSENCE RELATIONS\",\"isPartOf\":{\"@id\":\"https:\/\/www.essence-relations.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.essence-relations.ch\/app\/uploads\/2024\/12\/Guide-Politische-Kommunikation-Cover_WEB-1.png\",\"datePublished\":\"2024-12-11T13:42:14+00:00\",\"dateModified\":\"2024-12-12T09:10:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/#primaryimage\",\"url\":\"https:\/\/www.essence-relations.ch\/app\/uploads\/2024\/12\/Guide-Politische-Kommunikation-Cover_WEB-1.png\",\"contentUrl\":\"https:\/\/www.essence-relations.ch\/app\/uploads\/2024\/12\/Guide-Politische-Kommunikation-Cover_WEB-1.png\",\"width\":1240,\"height\":1240,\"caption\":\"Politische Kommunikation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.essence-relations.ch\/en\/insights\/political-communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.essence-relations.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.essence-relations.ch\/en\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Political communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.essence-relations.ch\/en\/#website\",\"url\":\"https:\/\/www.essence-relations.ch\/en\/\",\"name\":\"ESSENCE RELATIONS\",\"description\":\"Inhabergef\u00fchrte Boutique f\u00fcr Strategieberatung und Kommunikation. 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