{"id":1119,"date":"2021-07-27T22:45:14","date_gmt":"2021-07-27T20:45:14","guid":{"rendered":"https:\/\/www.essence-relations.ch\/2021\/07\/27\/what-makes-a-brand-successful-part-1\/"},"modified":"2024-07-18T00:37:19","modified_gmt":"2024-07-17T22:37:19","slug":"what-makes-a-brand-successful-part-1","status":"publish","type":"post","link":"https:\/\/www.essence-relations.ch\/en\/2021\/07\/27\/what-makes-a-brand-successful-part-1\/","title":{"rendered":"What Makes a Brand Successful \u2014 Part 1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With BMW you get sheer driving pleasure, RedBull gives you wings, Ricola invented it and with Ovaltine you can&#8217;t do it better, but you can do it longer. Strong brands are recognized by the fact that they are recognized. They stand out from the rest, form the framework for a product or service and provide direction. Strong brands convey values \u200b\u200band characteristics \u2014 and thus a whole identity.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To build one&#8217;s identity, it is essential to develop a consistent and recognizable profile for a company, foundation or leader. This individuality, the USP, sets you apart from the competition.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Branding is an ongoing process: Identity has to develop and adapt to the changing circumstances\/environment. But it&#8217;s worth it. If your identity is communicated correctly, it creates trust in the company, its products and its services.<\/span><\/p>\n\n\n\n<p class=\"has-orange-color has-text-color has-link-color has-medium-font-size wp-elements-5b63df76bfa5248e40e0be06a165ee13 wp-block-paragraph\"><strong>Why we love brands<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Strong brands are enormously relevant and have become an integral part of our everyday lives. Today, competitors can copy almost anything when it comes to product technology and services, but not a strong brand. Brands lead and direct, inform and manipulate, emotionalize and dramatize.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The human brain wants to make decisions as easily as possible. It does this \u2014 when possible \u2014 on the basis of lived experiences. The tried and tested is automatically repeated.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If there is no experience to draw on, reflection sets in. The person is then navigated by his subconscious, the so-called implicit system. This is where our emotions rule. Anything that doesn&#8217;t trigger feelings is worthless to our brain. This also applies to brands. Strong brands thus manage to reduce the complexity of a decision, to capture us emotionally. With the help of brands, we are relieved of the burden of decision-making.<\/span><\/p>\n\n\n\n<p class=\"has-orange-color has-text-color has-link-color has-medium-font-size wp-elements-378af74c139496050f7137e79c98a013 wp-block-paragraph\"><b>It doesn&#8217;t work without a strategy<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To exploit the potential of their brands, companies, foundations and executives must practice professional brand management. To the outside world, it may seem at first glance that a brand&#8217;s identity consists primarily of visual elements such as logos and colors. But there is more to a strong brand than that: It is comprehensive and creates and conveys its own personality.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The identity of strong brands consists of a combination of many individual components and does not come about overnight. A branding process must be approached strategically. This requires a comprehensive analysis and a deep understanding of the brand.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Moreover, branding is an ongoing process: Identity has to develop and adapt to the changing circumstances\/environment. But it&#8217;s worth it. If your identity is communicated correctly, it creates trust in the company, its products and its services.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With ESSENCE RELATIONS we guarantee an effective process and an individual approach to developing a strong brand identity. In this way, we create the essential basis for sustainable success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With increasingly intense competition for attention, it is also becoming increasingly difficult to stand out. A clear, strong brand identity provides the basis for this and lays the foundation for trust. In our series we take a closer look at the various aspects of strategic branding and brand communication and give valuable tips on what makes a brand successful.<\/p>\n","protected":false},"author":1,"featured_media":637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[43,52,49],"class_list":["post-1119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-authenticity","tag-consulting-concept","tag-positioning"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Makes a Brand Successful \u2014 Part 1 - ESSENCE RELATIONS<\/title>\n<meta name=\"description\" content=\"With increasingly intense competition for attention, it becomes difficult to stand out. A clear brand identity lays the foundation for trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.essence-relations.ch\/en\/2021\/07\/27\/what-makes-a-brand-successful-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Brand Successful \u2014 Part 1\" \/>\n<meta property=\"og:description\" content=\"With increasingly intense competition for attention, it becomes difficult to stand out. 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