{"id":1132,"date":"2022-06-03T09:47:39","date_gmt":"2022-06-03T07:47:39","guid":{"rendered":"https:\/\/www.essence-relations.ch\/2022\/06\/03\/max-kersting-tell-us\/"},"modified":"2024-07-18T00:28:03","modified_gmt":"2024-07-17T22:28:03","slug":"max-kersting-tell-us","status":"publish","type":"post","link":"https:\/\/www.essence-relations.ch\/en\/2022\/06\/03\/max-kersting-tell-us\/","title":{"rendered":"Max Kersting, tell us &#8230;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Graphic designer \u2014 (your) dream job? And what is the best thing about being a graphic designer?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design is one of my passions \u2014 another is writing. In my dreams, I would love to write thick, all-encompassing books. In reality, though, I prefer to stick to design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ve tried a lot of things, but I&#8217;ve always ended up back at being a designer. There are several reasons for that. For one thing, it&#8217;s diverse. But my real enthusiasm in design is working with people. I love being able to support people with my creative ideas and solutions and to help them move forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does creativity mean to you, and how do you manage to be creative day in and day out? Where do you get your daily inspiration?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I don&#8217;t like the word creativity very much. People constantly talk about it and praise \u201ccreative work,\u201d but when it comes to being truly creative, it fizzles out relatively quickly. There is a lack of understanding of the process, and it is multifaceted. The first step is to gather and soak up as much inspiration as possible. Then it&#8217;s a matter of the structuring of one\u2019s thoughts and the shaping of the processes and implementation. The individual steps are critically reflected upon and adapted continually until a final product emerges that wows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I find the inspiration for this process in everyday life. I explore different worlds; I like to read thick books and also like to watch the Kardashians. I combine different things; that&#8217;s where my ideas come from. That&#8217;s how I create suspense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Writers know it \u2014 writer\u2019s block \u2014 nothing flows anymore. Is that something a designer also struggles with from time to time? Do you have a cure for this \u201ccreative standstill\u201d?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a nap, let your mind wander, let go. Or just get started. These are all tried and true remedies that I like to fall back on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You\u2019ve also worked as a copywriter in Berlin. Do you think in words or in pictures?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In pictures, as everyone probably does. But words can conjure images that are different for everyone. I like that a lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What makes good design today? <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good design makes you want to see things in a new light. And it is a foundation for great ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Which designer would you like to pay a personal compliment to? Would you rather do it over a glass of wine or a beer? The question is allowed, you live in Munich after all &#8230;.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many designers in my circle of friends whom I regularly compliment. Far too rarely over a beer, far too often only online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What excites you about working for ESSENCE RELATIONS?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being part of a great team, working together on projects and ideas, being able to support them and move them forward. It is also exciting to work for Switzerland from Munich. So I can live in two worlds again \u2014 which, as you know, I really like.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes good design today? How do you manage to be creative over and over again? And what inspires? A portrait of our designer and creative mind Max Kersting.<\/p>\n","protected":false},"author":1,"featured_media":1133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,48],"tags":[43,57,45],"class_list":["post-1132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-strategy","tag-authenticity","tag-pioneering-spirit","tag-reliability"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Max Kersting, tell us ... - ESSENCE RELATIONS<\/title>\n<meta name=\"description\" content=\"What makes good design today? How do you manage to be creative over and over again? 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