{"id":2771,"date":"2023-05-12T09:59:24","date_gmt":"2023-05-12T07:59:24","guid":{"rendered":"https:\/\/www.essence-relations.ch\/?p=2771"},"modified":"2024-07-18T00:21:47","modified_gmt":"2024-07-17T22:21:47","slug":"strengths-as-the-hallmark-of-positioning","status":"publish","type":"post","link":"https:\/\/www.essence-relations.ch\/en\/2023\/05\/12\/strengths-as-the-hallmark-of-positioning\/","title":{"rendered":"Strengths as the hallmark of positioning"},"content":{"rendered":"\n
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Two years ago, Tobias Plaza, CEO of PLAZA Kliniken, decided to reposition the \u00abSkin, Vein and Allergy Center\u00bb together with his management team. ESSENCE RELATIONS supported and advised him in this process. We also accompanied Tobias Plaza and his team in the development of the leadership principles so that the positioning could unfold its effect externally. Because he is convinced: \u00abMy leadership team and I as CEO have to lead by example.\u00bb <\/p>\n\n\n\n

You initiated a positioning process two years ago. What was the impetus?<\/strong><\/p>\n\n\n\n

I wanted to anchor the three factors of quality, good service and competence, which have long characterized our work, as values in our organization. This motivated me to initiate a positioning process.
Essence Relations supported and advised me through this process and helped me to establish our strengths as our trademark. Together we developed a new mission statement, logo and also our new name \u00abPLAZA Kliniken\u00bb.
Our name is intended to be a statement of our image, conveying quality, good service and competence.<\/p>\n<\/div>\n\n\n\n

\n
\"\"
The larger a company is, the more important it is to have a shared vision.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u00abPositioning unfolds <\/mark>from the inside out.\u00bb<\/p>\n\n\n\n

\n
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Three factors characterize our work: Quality, good service and competence.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n

If you compare then and now \u2013 what has changed?<\/strong><\/p>\n\n\n\n

When I compare today with 2007, a great deal has changed. In the past, the Skin, Vein and Allergy Center was a small single doctor\u2019s office in Uster. Today, in 2023, we employ about 45 people, several apprentices, residents and specialists, and we run, among other things, a cosmetic department and a podiatry clinic. I can say it\u2019s pretty much all changed. That certainly has something to do with the fact that I\u2019m a visionary and love to keep developing myself and my company. I\u2019m very positive about the future. 
One big difference between then and now is certainly that I realized that the bigger a company gets, the more important are things like a well-organized quality management system or competent managers who share my visions and help shape the day-to-day work.<\/p>\n\n\n\n

What role do you see yourself playing as CEO in positioning your company?<\/strong><\/p>\n\n\n\n

My role is one of great importance in this situation. I learned that as the boss, I have to lead by example and exemplify the values we set together. By being present, exchanging ideas at eye level and communicating well, I can exemplify and convey the positioning. 
<\/p>\n<\/div>\n<\/div>\n\n\n\n

The team senses our passion <\/mark>and is also a little \u00abinfected\u00bb by it.<\/p>\n\n\n\n

What effect did the positioning have on the internal structures, the internal perception?<\/strong><\/p>\n\n\n\n

The positioning process, in which Essence Relations assisted us, made our clinic management team aware of relevant issues such as employee satisfaction and the onboarding process for new employees. We worked together to revise internal processes, structures and procedures, and in some cases to develop new ones. Strong cooperation and mutual respect for different perspectives is the basis for our innovative strength. At first, this caused a lot of consternation and fear, especially among the employees. But thanks to my great leadership team, we achieved a good development and were able to take the fears and uncertainties seriously and minimize them.<\/p>\n\n\n\n

You have also developed leadership principles together with your team. How do you implement them in everyday life?<\/strong><\/p>\n\n\n\n

In our weekly meeting with the clinic management team, we put these leadership principles into practice and we exchange ideas on a regular basis. Although we are a relatively large and diverse leadership team, our decisions are communicated competently and directly to the entire team.<\/p>\n\n\n\n

Do you feel an impact on employee satisfaction and engagement? <\/strong><\/p>\n\n\n\n

Yes, we get a lot of good feedback from both new and existing employees. The team senses our passion and is also a little \u00abinfected\u00bb by it. With our new model, we are trying to motivate them to also get involved and participate in the further development of the clinic. It\u2019s important to us that everyone knows they can contribute and that we listen to everyone.<\/p>\n\n\n\n

More informations about our consulting concept<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tobias Plaza, CEO of PLAZA Kliniken, on the importance of positioning and his role as CEO.<\/p>\n","protected":false},"author":3,"featured_media":2778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,48],"tags":[],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-en","category-strategy"],"acf":false,"yoast_head":"\nStrengths as the hallmark of positioning - ESSENCE RELATIONS<\/title>\n<meta name=\"description\" content=\"Tobias Plaza, CEO of PLAZA Kliniken, on the importance of positioning and his role as CEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.essence-relations.ch\/en\/2023\/05\/12\/strengths-as-the-hallmark-of-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strengths as the hallmark of positioning\" \/>\n<meta property=\"og:description\" content=\"Tobias Plaza, CEO of PLAZA Kliniken, on the importance of positioning and his role as CEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.essence-relations.ch\/en\/2023\/05\/12\/strengths-as-the-hallmark-of-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"ESSENCE RELATIONS\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T07:59:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T22:21:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.essence-relations.ch\/app\/uploads\/2023\/05\/MB33373-932x1400@2x-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1864\" \/>\n\t<meta property=\"og:image:height\" content=\"2800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mk@essence-relations.ch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mk@essence-relations.ch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.essence-relations.ch\\\/en\\\/2023\\\/05\\\/12\\\/strengths-as-the-hallmark-of-positioning\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.essence-relations.ch\\\/en\\\/2023\\\/05\\\/12\\\/strengths-as-the-hallmark-of-positioning\\\/\"},\"author\":{\"name\":\"mk@essence-relations.ch\",\"@id\":\"https:\\\/\\\/www.essence-relations.ch\\\/en\\\/#\\\/schema\\\/person\\\/5c9ab6fc3572130e5d4e0c06487d599b\"},\"headline\":\"Strengths as the hallmark of positioning\",\"datePublished\":\"2023-05-12T07:59:24+00:00\",\"dateModified\":\"2024-07-17T22:21:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.essence-relations.ch\\\/en\\\/2023\\\/05\\\/12\\\/strengths-as-the-hallmark-of-positioning\\\/\"},\"wordCount\":681,\"publisher\":{\"@id\":\"https:\\\/\\\/www.essence-relations.ch\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.essence-relations.ch\\\/en\\\/2023\\\/05\\\/12\\\/strengths-as-the-hallmark-of-positioning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.essence-relations.ch\\\/app\\\/uploads\\\/2023\\\/05\\\/MB33373-932x1400@2x-1.jpg\",\"articleSection\":[\"Leadership\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.essence-relations.ch\\\/en\\\/2023\\\/05\\\/12\\\/strengths-as-the-hallmark-of-positioning\\\/\",\"url\":\"https:\\\/\\\/www.essence-relations.ch\\\/en\\\/2023\\\/05\\\/12\\\/strengths-as-the-hallmark-of-positioning\\\/\",\"name\":\"Strengths as the hallmark of positioning - 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