{"id":5015,"date":"2024-12-16T21:31:15","date_gmt":"2024-12-16T20:31:15","guid":{"rendered":"https:\/\/www.essence-relations.ch\/?p=5015"},"modified":"2025-05-02T11:02:14","modified_gmt":"2025-05-02T09:02:14","slug":"political-communication-and-change-with-jan-steiner","status":"publish","type":"post","link":"https:\/\/www.essence-relations.ch\/en\/2024\/12\/16\/political-communication-and-change-with-jan-steiner\/","title":{"rendered":"Political Communication and Change with Jan Steiner"},"content":{"rendered":"\n
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Fitting for the season, our final guest of this year\u2019s\u00a0Coffee & Cigarette\u00a0series comes from the mountains. The charming Engadine resident by choice shares how he has successfully guided the inspiring and future-focused high valley through changes for years. And how, during intense phases, he manages to maintain the necessary calm \u2013 while bringing the most diverse stakeholders along on the \u2018journey\u2019.<\/p>\n<\/div>\n\n\n\n

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Change requires dialogue. But how can it be achieved?<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u00abA strong product is<\/mark> better than any marketing.\u00bb<\/p>\n\n\n\n

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C&C means creating space for genuine inspiration and fresh ideas.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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It\u2019s essential to understand the product as a whole \u2013 something Jan Steiner firmly believes in. Equally important is the ability to not just adapt to change, but to truly understand what this transformation means for those affected. If a radical shift is on the horizon, it\u2019s critical to provide reassurance across the board. Clear communication, both internally and externally, becomes indispensable during this phase. After all, nothing stands in the way of positive change more than uncertainty or fear. While it\u2019s vital to acknowledge these concerns, the greater priority is to establish a clear, compelling vision \u2013 one that people can actively engage with and see themselves in.
<\/p>\n<\/div>\n<\/div>\n\n\n\n

\u00abKnowledge inspires.<\/mark> Action transforms.\u00bb<\/p>\n\n\n\n

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Desires must not only be identified but truly understood. When this is achieved, intrinsic motivation emerges, driving new projects forward step by step in a sustainable way, ultimately ensuring long-term success. \u00abWhen collaboration works and people are convinced that they are part of the bigger picture, they take action,\u00bb Jan Steiner believes. Whether he\u2019s working with an employee, a mountain farmer, or a municipal president, he sees himself as both a motivator and a coordinator.<\/p>\n<\/div>\n\n\n\n

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Our guests listen intently to the ESSENCE Talk.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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After the talk, the conversation continued lively at the Christmas Ap\u00e9ro.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Another important topic for Jan Steiner is sustainability. He advocates for a holistic understanding of it, as sustainability cannot be limited to ecology alone. Especially in a geographically less central part of Switzerland, it is crucial to ensure that the economic and social components are also in place. The key lies in finding the right balance.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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One thing is clear: the scarcity of snow will continue to reshape winter tourism, and with it, the Engadin \u2013 change processes are inevitable. The concept of \u00abculture as the new snow\u00bb is something he and his partners in the region aim to complement with a stronger focus on deep health tourism. However, Steiner sees his role not only as an entrepreneur but also as a political actor. He wants to take responsibility, set the course for sustainable tourism, and actively bring the region\u2019s interests into the political debate.<\/p>\n<\/div>\n\n\n\n

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Christmas market in our G\u00e4rtli.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Our\u00a0Change Guide<\/a>\u00a0provides further valuable tips on how to position your messages effectively during turbulent times of transformation. For guidance on successful communication in the public sphere and under constant scrutiny, refer to our\u00a0Political Communication Guide.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On the interaction between change and political communication.<\/p>\n","protected":false},"author":1,"featured_media":5016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77,42,66,48],"tags":[],"class_list":["post-5015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cc-event-en","category-entrepreneurship","category-leadership-en","category-strategy"],"acf":false,"yoast_head":"\nPolitical Communication and Change with Jan Steiner - ESSENCE RELATIONS<\/title>\n<meta name=\"description\" content=\"Our final guest in 2024 comes from the mountains. 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