Press release: Rebranding
10 years of ESSENCE RELATIONS. Much more than just a new look.
Zurich, 21 March 2023. The owner-run boutique for strategy consulting and communication has been connecting good people with important topics and exciting stories for a decade. 10 years that have completely revolutionised communication. 10 years that have seen ESSENCE RELATIONS develop and consolidate its own strengths, establish itself as a brand and continuously develop.
For company founder and CEO Nathaly Bachmann, it’s the perfect time for a comprehensive rebrand. “You can only really see the bigger picture if you occasionally take time to pause and reflect. And a rebrand is exactly that: pausing, looking back with a critical eye and then looking with a clear view to the future. We’re really looking forward to it,” says the dedicated entrepreneur. “A new look takes a lot of work and is extremely demanding as it has to run alongside day-to-day business operations. At the same time, it generates a lot of added value for all stakeholders,” explains the communication expert. “Our customers will be reassured that they have a bold partner by their side who isn’t afraid to dedicate the strength and resources needed to embark on a journey of self-reflection. This process will make us stronger as a team, and potential new customers will get a self-assured partner who knows its core competences and who joyfully puts these into practice in a targeted manner for maximum impact.”
The digitalisation of the world is causing our attention spans to get shorter and shorter. The messages put out by a brand or service, as well as the benefits that they provide, need to be unambiguous and tangible extremely quickly. This calls for expertise and a clear focus on what’s essential. It’s all about having the passion to inspire the customer and to follow a holistic customer service approach in terms of both strategy and communication. With extraordinary commitment and through challenging times.
ESSENCE RELATIONS will continue to use its well-established consulting concept. This concept is based on establishing and further developing the customer’s identity and credibility, strengthening the network and consolidating the reputation in a targeted manner. The range of services on offer has been expanded. The boutique is currently using targeted change communication to reliably guide companies and leaders through its transformation. ESSENCE RELATIONS is also using its network of contacts that has been consolidated over the years in order to create platforms at the interface between business, society and politics and to effectively shape political communication.
ESSENCE RELATIONS is an owner-run boutique for strategy consulting and communication with offices in Zurich and Bern. Nathaly Bachmann and her agile and broad-based team think, design and act both for and with customers from business, science, politics and the health sector as well as foundations and NGOs. Since 2013.
Contact
Karin Vogt
Strategist & Senior Project Manager
Telephone: +41 43 540 20 40
Mobile: +41 79 252 73 85
kv@essence-relations.ch